MARKETING COMMITTEE
MARKETING COMMITTEE group members
Mended Fence Farms
Jean Driscoll
Republic of Jam
Valley Emporium
The purpose of this committee is to develop marketing materials to promote the Association and its members, along with the town of Carlton.
Reports to: The CBA Board of Directors
Time Commitment: 1 year
Meeting Requirements: The Committee will meet one time per month. The Committee Chair will meet with the Board of Directors one time per month prepared to discuss the committee’s results.
Duties and Responsibilities:
- Develop an operating plan that will provide details for how the committee will achieve its goals.
- Create a CBA brochure for placement at the Association’s downtown location and at member locations; must also be suitable for general mail distribution.
- Produce a quarterly print newsletter for Association members.
- Distribute a monthly email update/newsletter to Association members.
- Create member/sponsor materials (i.e.: in-window decals)
- Maintain a local calendar of events of both downtown Carlton activities and CBA member events; information must be updated online promptly, and also be made available to the Office Oversight committee for display at CBA headquarters.
- Develop and maintain CBA website.
- Establish the “brand” of Carlton (logo, walking map, etc) and identify appropriate PR and marketing venues for placement
- Target group advertising and marketing opportunities in local, regional and national publications.
- Merchandise development.
Marketing Special Interest Group: Taste Carlton!
Description: Promotes Carlton as a wine tasting destination while maintaining the integrity of the town and community. Coordinates and promotes special events. Fosters positive relations with the community at large.
